On Stakeholder Management

Notes on stakeholder management:

  • Projects exist within a complex ecosystem of stakeholders and other projects managers managing projects which are related to you in some way
  • Having a simple and concise way of analysing the ecosystem is a vital part of project management
  • You need to be able to build a very open and transparent relationship with your stakeholders
  • There are various types of models to identify and analyse stakeholders - affinity diagrams , RACI being two of them. But we will consider a simpler model here
  • We will categorize stakeholders into 3 categories -
    • Critical : can stop project from succeding . Have to buy-in and sign-off on any critical decision within the project. Build and mantain relationship/communicate F2F
    • essential: can delay the project.You can find replacements but can delay you. Two-way communication
    • interested: Must be informed. As long as they are aware of what is happening , they will remain passive. One-way updates
  • Consult and pre-consult your critical stakeholders.Ensure interested parties are communicated with
  • Take the whole lifecycle model when engaging with your stakeholders. Interested in Dev obvious but who operate and realise the benefits are important as well.
  • Typically during execution ( critical, essential and interested) during support( critical , essential ) and during benefit realisation( informed )
  • Understanding the relationship/dependencies among projects is critical. There are 6 types:
    • Data : You are creating data they need or they are creating they need.
    • Function/Business process: You are creating a function that the other project needs or vice versa
    • Org impact : you are planning release at the same time as other project overloading the stakeholder community.
    • Funding relationship : if they dont deliver their benefits you dont get your costing
    • Technology: the other project has to build and deploy a piece of technology that you are dependent on
    • Shared resource: sharing a critical team member with another project manager.
  • One way to better understand why your stakeholders behave in a certain way is a win/lose model
    • Ask yourself , if you are successfully deliver a project , what are the wins for a particular stakeholder and what are their losses for each win?
    • Builds open and trusting relationship with the stakeholders . Best time to use this tool is upfront , before you start the project

Reference 1 Reference 2


Will expand on this - TBD Reference 3 Reference 4

Written on February 6, 2023